Short-term Selling or Long-term Marketing
The same thing was actually conveyed by Hitesh Bashin in another article with a similar topic regarding differences in Marketing and Selling. Where he explained that selling would be more focused on Products and Producers, and actually selling included in the part of Marketing activities, but only had a short-term goal of getting a portion of the market share. He also explained that this short-term goal did not consider careful planning to build a brand in the marketplace and win the competition through loyal customers.
Which ultimately means maximizing profits through maximum sales.
When the focus is on selling, business people think that after the production is complete the sales task will begin. And also it is the duty of a sales department to sell anything produced by the production department. Aggressive sales methods justify the means to achieve that goal and also the customer’s satisfaction needs that will be sacrificed.
Selling converts products into money for companies in a short time (Loycabegold General Science Information).
Marketing as a concept and approach is much wider than selling and is also considered dynamic because the focus is more on the customer than on the product. When selling struggles with the needs and desires of factories or marketers, marketing is more focused on consumers. The whole process to find and satisfy the needs of consumers.
Marketing consists of all activities related to product planning, pricing, promotion, and distribution of products or services. His job starts from identifying consumer needs and does not stop until customer satisfaction after using the product is received.
A long series of activities, including production, packing, promotion, pricing, distribution and secondary selling. Consumer needs are the driving force of all these activities. Profits are ignored, but they are built on a long journey. Mind share is more important than Market Share in Marketing.
From the explanation of 2 plus 1 people above it seems quite clear the fundamental difference from Marketing and Selling. And no doubt both are important efforts in a business. Where selling is an effort to keep the business going with a fast turnaround of money, while marketing is more about how the business can place a brand for the long-term sustainability of a business.
Now maybe the question is in what position is your business now? Are you in a position to Sell Products? Or market your brand?
The cost and effort to ‘just’ sell a product may not be as big as marketing the brand as described above. But it seems too naive if we as business people with insight do not consider at all how the marketing strategy for our brand.
So after knowing the difference between marketing and selling, you can identify your business position, and determine the best strategy that can be applied to your business. And place goals or expectations in accordance with the method and strategy you choose.
Key Features SELLING in Marketing vs. Selling = Emphasizing on Products, Companies making products first, Management oriented in Sales volume, Planning short-term oriented in terms of products and markets now, Emphasizing to the needs of sellers, Viewing business as a good production process, Maintaining existing technology and reduce costs, different departments work separately, according to their respective tasks and needs, costs determine prices, view customers as the end point of a business.
Main Features of Marketing vs. Selling MARKETING = Emphasizing the needs and desires of consumers, first the company looks for what is needed and cooled by new customers then determine how to distribute its products to satisfy those desires.
Management oriented towards profit. Long-term oriented planning in terms of current products, new products, future markets and future growth. Emphasizing the needs and desires of buyers. Look at business as a production process of customer satisfaction. Emphasis on innovation from existing technologies and reducing each layer, to provide better cost value to customers by adopting superior technology. All business departments are integrated, and have the same goal of customer satisfaction. The consumer determines the price, and the price determines the cost. View the customer as the end point in the business as the main goal of a business
Short-term Selling or Long-term Marketing