Learn to Start a Content Marketing Strategy
Usually, people search the web for relevant information. Content marketing has the duty to provide this. In today’s digital world, people are inundated with advertisements. As a result, businesses struggle to get the attention of consumers.
A study shows that more than 70 percent of users prefer to get information from articles and not from company advertisements. Now, to reach their target audience, an increasing number of businesses rely on a promising new strategy: content marketing.
What Is Content Marketing?
The purpose of browsing is to find relevant information and high quality content. This means that text, image and video content must provide relevant and interesting information for people to search for information on the internet. According from Online Marketing Research Studies, Content marketing is a practice that creates and distributes content that is entertaining, informative and helpful to customers.
Good content then directs customers back to your brand website, where you can capture leads and sell products. Successful content marketing can create a positive appeal for your brand – without the hassle of product marketing.
Preserve Good Content
Capture and have visitor interest. Your biggest priority is to display good content to continue to strengthen the relationship between them and your company. If so, the website can generate traffic for months or even years. Persuade visitors to continue reading, clicking and exploring.
In addition, Google rewards websites that display good content by increasing rankings in search results.
Content Marketing in Practice
Looking at the chart above, it is clear that the popularity of “content marketing” searches has increased sharply since 2011. Especially this year.
Because of the increase, many large companies, such as Red Bull and Zambrut Journal, have placed themselves in content marketing. According to a recent survey conducted by the famous “Content Marketing Institute”, B2B companies in the United States invest, on average, around 30 percent of their marketing budget for content marketing.
In addition, the number of small and medium-sized companies has increased sharply taking advantage of web opportunities in providing efficient marketing content.
Channels for communication today are more diverse than ever, which means there is virtually no limit to the reach of publications. That is why, many companies maintain their own blogs; publish e-books and infographics; or produce videos to show their expertise.
Content generated in business is quite diverse. The web shop offers professional products or purchasing advice; members of management comment on current developments in the company on company blogs; and brand-name product manufacturers publish e-books and provide tips on the best ways to use company products.
What Can Content Marketing Do?
content marketing. Get to know the benefits and efficiency of a content marketing strategy first.
According to a study by a communications agent, Waggener Edstrom, 61 percent of marketers surveyed saw an increase in sales figures after implementing a content marketing strategy. Content marketing also helps businesses to achieve a number of other company goals, including:
Lead Generation: If customers are impressed with the content provided, there is a high probability that they will be willing to provide their contact details – whether it’s in the product’s interest or just to get more content.
Increased reach and name recognition: Often, high-quality content addresses trending topics.
Or controversial things that are spread through social media. By taking advantage of this trend, companies can increase excellence and achieve it.
Character development: Disseminating high-quality publications on a regular basis allows companies to build themselves and to strengthen the company’s brand.
Formation of customers: Content that offers useful information connecting customers to the company in the long run. By consistently offering good content, companies generate interest on their website and attract users to return to visit.
Checklist for Content Marketing Success. Content marketing.
What are your target audience’s interests? Look for the interests of your target visitors. From a content marketing perspective, only content that is truly relevant to your target audience can contribute to your company in achieving its goals.
High Quality Content: well written and interesting content. Avoid typos and make structured writing easy to read.
Unique Content: Unique content increases ranking in search engines. On the other hand, content that is less useful for visitors will be shifted to the back page.
SEO: Successful online content is not only unique, but also well-written and focused on specific target groups, this is to optimize search engines with keywords, titles, clear structure and useful links.
That’s the special tips for starting content marketing.
Leads: prospective buyers. It starts with people who are interested in your product and then make the decision to buy the product.
Traffic: traffic that occurs between computers that are interconnected and connected by the internet. If the language is simple: the number of people who access our website.