Marketing and Selling Differences in the Scientific Context

Marketing and Selling Differences in the Scientific Context
Many of us generalize between the notion of Marketing and Selling, and of course that is not entirely correct. And regarding these Marketing and Selling Differences, the more I dig after my personal experience is also involved in a Digital Marketing Agency, and find clients with the same perception between Marketing and Selling. Although it is not entirely wrong because usually the goals and measurements of a business are the sales generated, but it is also unfair if the goals set for a marketing campaign that are set will have an impact in the long term must be assessed in the short term.
So from that experience I tried again to stir up a few sources and get insights from several Agencies who also faced similar problems (the problem I meant was the leveling between goal marketing and selling with effort made, if an effort made was effort marketing then what measured should be the marketing, and vice versa). So what difference do we need to know? And why do we have to know the difference.
First I will try to discuss Marketing and Selling Differences in terms of the definition and context of scientific education.
According to Robert M. Donnelly on Makesureyoureadit Papers, who also writes articles that appear on the first page of Google if you type ‘Marketing vs. Selling’, marketing is creating demand on the customer’s mind so that they will eventually look for you. Whereas sales are chasing customers and asking them to place orders. For me Robert’s initial explanation is like Inbound Marketing and Outbound Marketing, both of them are Marketing right? But with a different method. Then Robert gives an analogy that is easier for us to understand, differences in marketing and selling can be compared to differences between brands and products.
Products and Brands. The products themselves are usually made or created by companies, made through the factory and put in stores or given to sales for later sale. As a common thing we encounter and public understanding of how a business works. An example is a motorcycle company, the assumption is that the motorbike will be sold by sales at their dealers.
Marketing and Selling Differences. Products in physical form, brands in ideas. While Brand is something that is present in the mind, mind, or wishful thinking.
Quoting Riess and Trout who say that “Mind is like a dripping sponge” (the mind is like a wet sponge) so to enter it is of course by squeezing and replacing what is already in it.
Robert illustrates that our mind is like an abstract product display window which he calls the Mental Product Grid, the picture is like a giant Cubic Ice Printer in each box that stores information about a particular brand. Some of us can store information for more than one brand, but usually not more than three brands.
In the courses that he organizes on marketing strategy, he often explains that we also have the name threshold for the brands we buy.
For some things that we buy there is an influence of quality preferences, and maybe other products in our opinion do not need a quality preference. For products that we consider to have quality in them, we often have several brands that we categorize as having unique “traits or characters” and for some products we can even only have one brand preference and no other alternatives.
For brands with qualities that we consider to have unique characters or characteristics, we usually rank first, second, third, or so on, depending on how much we can value. Then the nature or character preference chosen to sort the position depends on each of our own preferences.
For products that we think do not need quality preference, we usually keep categorizing with the “cheapest”, this is another position that we create in our mental product grid.
Our minds, which are like Ice Printers, put the brand in a different position. So based on the explanation above, Robert seems to illustrate that the brand we buy has positions in our mental product grid and is categorized into three categories, special, quality, and cheapest. If we care / like a certain product category then we will look for a special brand or have at least a perception of quality or more. If we don’t care about the product category, we will look for the brand that we think is the cheapest.
Consciously or unconsciously it actually has become the basis of our decisions in shopping. You can check it yourself while shopping, maybe half of what is in your basket contains things that are already known or have a unique and clear selling point (Unique Selling Point), while the remaining half are the cheapest brands in the window display category.
From the lengthy explanation of the Products and Sales above, Robert then explained that Marketing is about how to create these positions in the minds of customers and the costs spent by marketers to promote and advertise their brands to produce what is called “Brand Equity”, or the value that is the customer’s preference for the brand.
This relates to how to create unique selling points and consistently promote it so that it enters the mind and occupies the ‘position’ in the customer’s mental product grid.
Do you have an understanding of the product and brand understanding of the difference between marketing and selling. From Robert’s explanation, it can be concluded that selling activities are the process of selling products while Marketing is promoting the brand. Do you agree with this simple conclusion? Before you agree deeper, we should first resolve to the next Point.